Product Explorer
for Toyota Material Handling
When customers can see your products in their space before they buy, sales cycles shrink and deal confidence goes up.
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The Challenge: Complex Products, Uncertain Buyers
Selling forklifts, racking systems, and material handling equipment through PDFs and spec sheets creates a visualization gap. Your prospects struggle to picture how a 15-foot forklift fits in their facility. They can't confidently answer the "will this work for us?" question without multiple site visits, long conversations, and back-and-forth with their operations team.
Every round of clarification adds weeks to your sales cycle. Uncertainty delays decisions. And when buyers can't visualize the solution clearly, they either choose the competitor they understand better or postpone the decision entirely.
Toyota Material Handling needed a way to close that gap fast, give customers instant clarity, and help their sales team deliver more confident, faster conversations.
The Solution: Put Full-Scale Products in Their Space, Instantly
We built the Product Explorer, an augmented reality tool that lets customers and sales teams drop full-scale forklifts and equipment directly into any warehouse or facility using just a tablet or smartphone.
No waiting for site visits. No guessing about fit. No lengthy explanations about dimensions and clearances. Prospects see exactly how the equipment looks, fits, and operates in their actual environment in seconds.
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For customers:
Get the confidence to move forward faster. See your specific solution in your specific facility before committing. Share it with stakeholders who couldn't make the meeting.
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For marketing:
Create differentiated experiences at trade shows, in showrooms, and in digital campaigns. Give prospects something they can take home and explore on their own time.
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For sales teams:
Turn your pitch into an interactive experience that prospects remember. Show, don't tell. Walk through features while the customer is looking at the product in their space.
The Results: 25% Faster Closes, Higher Engagement, Competitive Advantage
Toyota Material Handling's sales teams closed deals 25% faster after implementing Product Explorer. The tool reduced the explanation rounds, shortened the consideration phase, and gave buyers the visual confidence they needed to say yes.
But the impact went beyond cycle time:
- Sales enablement that works in the field: Reps used Product Explorer at customer sites, trade shows, and even in virtual meetings. Every conversation became more interactive and memorable. Customers engaged longer and asked better, more qualified questions.
- Marketing differentiation that matters: At trade shows and in digital campaigns, Product Explorer became a competitive advantage. Prospects who tried it remembered Toyota Material Handling and came back with specific questions about equipment they'd already visualized in their space.
- Reduced friction across the buying committee: Operations managers, procurement teams, and facility planners could all explore the solution independently. Stakeholder alignment happened faster because everyone could see the same thing.
How It Works
Customers open the Product Explorer app on their tablet or phone, select the forklift or racking system they're considering, and place it virtually in their facility.
Sales reps use the same tool during in-person or virtual meetings, turning presentations into collaborative exploration sessions that keep prospects engaged and moving toward a decision.
They can:
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See full-scale products in context
Drop a forklift into their warehouse aisle and immediately understand if it fits, how much clearance it needs, and how it looks in their space.
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Explore features interactively
Tap on components to learn about lift capacity, turning radius, safety features, and customization options without flipping through pages.
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Share with stakeholders
Walk through the facility with the virtual forklift visible on the screen, or capture screenshots and videos to share with the team back at the office.
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Compare models side-by-side
Test different configurations and models in the same space to make informed decisions faster.
Why This Approach Works
Complex products require complex explanations. Or they used to. With Product Explorer, Toyota Material Handling shortened the path from interest to purchase by making the abstract tangible.
Customers don't have to imagine anymore. They see it. They understand it. They commit faster.
For your sales team, it's not about adding more technology to the process. It's about removing the friction that slows deals down and giving prospects the clarity they need to say yes with confidence.
This same approach works for any complex B2B product. If your prospects need multiple meetings to understand your solution, if stakeholder alignment takes too long, or if your sales team struggles to differentiate on the floor at trade shows, interactive product exploration solves those problems.
Let's talk about your products and how we can help your team close deals faster.
Ready to Explore What’s Possible?
If your products are complex, your sales cycles are long, and your customers struggle to visualize solutions, let's talk about how interactive product exploration can change the conversation.