At the 2018 Brussels Motorshow, Mitsubishi partnered with us to revolutionize their booth with immersive Virtual Reality. Their goal? To target visitors hesitant about the PHEV (Plug-in Hybrid Electric Vehicle), debunking myths that charging these cars is a cumbersome chore. We designed an adrenaline-pumping VR challenge, transporting attendees to an urban rooftop parking, tasking them to plug in sleek Outlander PHEVs within 90 thrilling seconds. Using the HTC Vive, we paired high-definition visuals with interactive controllers, making charging not just effortless but exhilarating. This wasn't just a game—it was Mitsubishi's powerful statement on the ease of electric driving.