Discover and understand what you need to know about VR

There’s no shortage of acronyms for the technology which allows us to experience new realities or alter the environment around us. Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), Extended Reality (XR) , Immersion, Sense of presence, …

With every emerging technology, new terminology is presented. We will help you understand:

Content Is King

While the tech is no doubt necessary, no user is going to suspend disbelief if the experience is awful! While resolution, latency, etc. are improving, our role as content producers in creating presence is to design with incredible attention to detail resulting in high-definition visual fidelity that creates a truly believable world.


Adding interactivity to the experience can dial up the immersion, but it needs to give the user some form of feedback  – audio, visual or haptic – so that they feel like they are interacting with the environment.


Immersion into a Virtual Reality world is the perception of being present in a non-excisting real feel environment. This perception is created by surrounding the user not only with images but also with sound and other stimuli, providing them with an engrossing experience.


Presence is the concept of when users feel connected to, and interact with, a world outside of their own physical bodies with the help of VR technology. Until now, focus has been solely on the technology to create these realistic, high-fidelity virtual worlds. However, human factors must be considered also to truly and fully achieve a state of presence.


AR or Augmented Reality is all about placing digital objects directly in the real world. Seamlessly merging digital with real life.

Augmented Reality fosters greater customer attachment and trust in products and services, increasing the likelyhood of a purchase. There is true potential in how AR influences the way we conduct business and connect with consumers.

Markerless AR

“Markerless AR” is a term used to denote an Augmented Reality application that does not need any pre-knowledge of a user’s environment to overlay 3D content into a scene and hold it to a fixed point in space. Until recently, most AR fell under the category of “marker-based AR,” which required the user to place a “tracker” — an image encoded with information that’s translated by complex software to produce a 3D object that maintains spacial orientation within a scene — in order to achieve the desired effect.

Marker AR

In a marker-based AR application the images to be recognized are provided beforehand. In this case you know exactly what the application will search for while acquiring camera data (camera frames). Most of the nowadays AR apps dealing with image recognition are marker-based. Why? Because it’s much more simple to detect things that are hard-coded in your app.


VR or Virtual Reality provides a real-life, full immersive experience of any digital environment.

Reality Matters offers you the full deal, whether to be used as a presentation tool at your next product launch or as the star of your next marketing campaign. Amaze and delight your customers, even long after the real life experience is over.

We’ll create the story behind the experience, produce it and provide you with the necessary gear to experience virtual reality. From practical to extreme, VR can and will revolutionize Brand/Consumer interaction like never before!

Mobile VR

Mobile VR content, and as a result a same technology can be used for most of the VR supported applications. The accelerometer and gyroscope in your smartphone give your VR application a sense of motion and position.

Roomscale VR

Room-scale VR (room-scale virtual reality) is the use of a clear space to allow movement for someone using a VR application. Being able to physically move within the space helps to replicate real-world movement for the user and make the virtual environment seem more real.

Standing VR

Standing VR allows for some lateral movement, but unlike room-scale it has you staying in one smaller area.

XR – Extended Reality

XR is currently being used to refer to hardware which brings AR, VR and MR together in one experience.

The lines are so often blurred when developing technology for the experiential space, so it is likely that the term ‘XR’ will be more commonly used as new platforms, software and hardware blend and borrow from one another. It looks like XR is the tech space of the future!

360° Video

A video shot in 360 degrees gives your customers the unique chance to explore the world, back to front, left to right, the sky is literally the limit. You are part of the scene.

A special camera combines multiple lenses to create an all-the-way-around effect that will capture the FULL experience.


In full spherical virtual reality video, there’s this idea that the eye sees a sphere, and so you create an entire sphere of video that simulates all possible directions the eye can be looking in, and this is like reality.


6DoF, which stands for “six degrees of freedom”. This refers to how much freedom of movement a rigid body has in a three-dimensional (3D) space, so if you were to imagine the X, Y and Z axes, ideally you would need to have the ability to go forward or backward , up or down , or left and right.

6DoF is of especial interest to everyone in the VR industry, because at the moment there is still a limit to what you can achieve with monoscopic 360 degree videos – the images still appear flat.

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