For the Proximus booth, which featured at various festivals last summer, we designed an Oculus space where festival-goers could battle it out in a race against the clock in a virtual environment.
Filip Waegemans at Proximus:
‘We were looking for a brand activation activity for our Proximus stand. Together with our brand activation partner, New World, they developed a kind of virtual maze, in a few weeks’ time. Our clients had to search for their missing friend in the maze. The 3D game was linked to Facebook, a marketing tool with an enormous reach that should not be underestimated”.