Asus wanted to promote its new laptop called the FlipBook at different student event throughout the Netherlands and Belgium. How to grab the attention in a fresh and new way.
Virtual Reality was an excellent match for this brand activation project. Based upon the briefing we created a visually interesting 3D environment without taking away the users focus from the game he needed to play. The project was a success as ASUS was able to differentiate from competitors in a fun and exciting way. The game was played by over 4000 people during different events.