Virtual Reality immerses you in a different world, Augmented Reality changes and alters the world you are in. That is the easiest way I can describe the difference between these two technologies. Where things get even more interesting is when you bring Mixed Reality into the conversation. Imagine a slider of immersion. On the far left you have the complete immersion of virtual reality and on the far right you have augmented reality overlaid on the real world. In this article, I will attempt to highlight some of the ways these technologies will impact retail and how marketers can use VR/AR to connect with consumers and ultimately sell more products. I have coined the term vCommerce in this article to be an all-encompassing term that describes Virtual and Augmented Reality Commerce.

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