Toyota Traigo 80V –  AR Product launch

A new product requires a new product launch. Toyota Material Handling Europe launched its new Toyota Traigo 80v electric counterbalanced forklifts. This new range is more productive, safer, more energy efficient then ever.

 

Challenge

A European product launch was planned to unveil the new Toyota Traigo 80v counterbalanced forklift truck to the whole network. The launch needed to happen simultaneously throughout the European Toyota network. Due to a production delay the demo trucks weren’t available at the launch.

Solution

Augmented Reality to the rescue. By modeling the new truck in 3D and providing an Augmented Reality solution it was still possible to complete the product launch with virtual trucks. Based on the CAD files we were able to model a realistic view of the new truck, enabling the user to discover the new truck and its features.

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