Asus wanted to promote its new laptop called the flip book at different student event throughout the Netherlands and Belgium. How to grab the attention in a fresh and new way.
Virtual Reality was an excellent match for this brand activation project. Based upon the briefing we created an visually interesting 3D environment without taking away the users focus from the game he needed to play. The project was a success as ASUS was able to differentiate from competitors in a fun and exciting way. The game was played by over 4000 people during the different events.